It’s not very often that you’ll come across an industry wide promotion, and even less likely that you’ll get something for free, but that’s just what Free Comic Book Day is. Every year on the first Saturday in May the masses flock to their local comic to choose from a few select issues provided by the various publishers (Marvel, DC, Boom, Image, etc.). It’s something unseen in any other industry, and provides a great entry point for newcomers in the comic universe. Most of the free comics are either issue #1 or 0 so those who attend don’t have to worry about copious amounts of backlog (as is frequently the case). Ian Walker and I decided to tag-team this article and provide different perspectives on what we think of Free Comic Book Day and what other industries can learn from it.

Them There Vidja Games… In this current console generation, many areas of gaming are losing the stigma of being exclusive to the elite underground geeks. Advances in motion technology have generally taken away the need for skill to really enjoy such games; thus, the number of people who would enjoy gaming in general increases exponentially. Up until the past few console generations, the large majority of video games prevented all but the few and the leet from enjoying them because of their general difficulty. Even today, many games assume from the player quite a bit of previous knowledge about how video games work and play. However, there are many ways to break these misconceptions and give any family member or friend the gift of geek.

Geeks have certain tastes in gaming, and as it turns out, these targets or “normal people” do too. The most important factor in brainwashing the target is to make sure they are having fun at all times. Show mom how glorious this bloody, slo-mo headshot looks in Fallout 3 and it can be a quick turn off. Instead, take the target’s tastes into consideration. Any collector (a nerdy endeavor as it is) would fit perfectly into a Pokémon, Harvest Moon, Eye of Judgement, or any MMO, while a car or gun nut would not have as much interest there. A simple way to go is in the very universal genre of Wii gaming. The learning curve there is as low as it gets, and getting to make your Mii and watch it play tennis or go bowling is a good way to show the target that truly anyone can play video games. Once they realize it doesn't take years of training to play a video game, they’re bound to be open to a plethora of new gaming experiences. If your boyfriend or brother can't see an interest in spending hours on end catching all those Pokémon or Piñatas, consider what their other hobbies are. With dozens of new games out every month, there's bound to be a game that relates to their interests. Check out our Holiday Gift Guide for more tips on what games can best fit what kind of person!

Choose their first game wisely. If the target’s never played a shooter before and you want to have them enjoy that genre with you, do not ask that person if they want to play Counter Strike together. You can expect a short and infuriating session, and that person will be much more reluctant to pick up a controller in the future. Instead, play one-on-one or with a few friends in a simple, fun or (relatively) light-hearted shooter like Team Fortress 2, Halo, Quake or Timesplitters. Older shooters tend to have simpler mechanics, so play something classic like Jet Force Gemini, Goldeneye or even Faceball 2000. Break that misconception in their minds that all video games require a huge time investment and unique skills akin to playing a musical instrument. Take your time with them so they can learn the mechanics and how the game works, but don't overdo it, as most people don't enjoy it when you "go easy on them". If you want them to play an RPG, understand that experience points, critical hits, HP, mana, and spell and inventory management are an entirely different language, so start simple with a game like Paper Mario, Pokémon or Sonic Chronicles. Then, over time, the target may find themselves having a good time and looking for more similar experiences with more frequency.

Like cooking a cold blooded animal; turn up the heat in these digital depths slowly. Wanna make her a fan of WoW? Don't ask your girlfriend if she wants to use your level 80 shadow priest to run Ulduar with your raiding guild 'til 3am. Do ask her if she wants to design her own character who can brew potions, engineer mechanical chickens, collect a wide range of pets and rid the world of those slimy Murlocs. Over time, the target will develop an attachment or investment in the game that will get them to play more frequently for themselves. While things like Wii Sports have taken steps to make gaming accessible to everyone, the majority of it still requires a fairly large investment and varying amounts of skill. A key is allowing yourself the right amount of participation in the game being played. Despite what the game may be, don’t play for them. But at the same time don’t make them figure out everything themselves, as you’re privy to years of experience with gaming that will make things far easier for you. This probably won't work in most multiplayer environments where the other team is out for blood, but easily can be found in a slower paced game on an easy setting so they can take their time and screw around if they want. As their skill and knowledge increases, so will their ability to enjoy the finer points of the game's intricacies. Should they still seem unwilling to take that leap, take yourself to their level of gaming. Whether people realize it or not, everyone plays games. Facebook has plenty of games with varying depth that can be the perfect place to start. Anyone who plays Farmville can easily find a comfortable experience in a Harvest Moon, Viva Piñata or Animal Crossing. Eventually, once they find themselves invested in a game, whatever the genre, you’ll wake up to find that they’ve surpassed you and have caught every single Pokémon twice over.

Your target is always going to be unique, so take into consideration that while everybody loves to have fun, the definition of fun will mean a million different things to a million different people. With the gaming market doing their best to turn everyone from grandpas to sorority girls into gamers, your job is made that much easier. Show them that there are developers out there making games specifically for their interests, whatever they may be, and that hardcore gamers are people too… just people with way better gear than you. Keep an eye out next week for our second Brainwashing Guide: Comics Edition!